‘What’s Up Wellness’ Raises Angel Funding from Multiple Investors


Biznextindia : Gurugram-headquartered digital-first wellness brand ‘What’s Up Wellness’ has raised an undisclosed amount from a clutch of investors in their maiden angel fundraising round. Prior to this, the company was bootstrapped. They will be utilizing the amount raised through this round for team-building, scaling-up R&D, strategic product development to launch new product categories and towards furthering their brand-building efforts.

What’s Up Wellness’ latest funding round was led by Puneet Sehgal, ex-COO Hopscotch; Sahil Kukreja, Director, The Butternut Co.; Ritika Jaisinghani, Founder, Elaa; Maharshi Ganatra, Partner, MGA; and Ritesh Ritolia, MD & Partner, Boston Consulting Group. The round also saw participation from the founders of industry-leading consumer brands such as Soumya Kant, Co-Founder, Clovia; Deep Bajaj and Mohit Bajaj, Co-Founders of Sirona Hygiene; among other prominent investors.

Speaking about the fundraise, Sayantani Mandal and Vaibhav Makhija, Co-Founders of What’s Up Wellness said, “We are delighted to announce our first angel fundraising round, and extremely thankful to the investors for backing us. As these are individuals who have already disrupted categories and have built large businesses, their backing is a great confidence booster for us. All the investors come with rich experience in building various consumer brands; and thus their learnings and guidance shall be invaluable and will enable us at What’s Up Wellness to grow at an accelerated pace in the near future. Our goal is to provide nutrition in an easy and fun-to-consume way, not limited to just gummies but in whatever way our customer demands. We are always actively listening to our customers; and after speaking to more than 30,000 customers of ours, we have been able to figure out what are the challenges they face daily and how we can solve them effectively without making our consumers put in any extra effort. We now have our growth roadmap ready for the next one year and would be moving into heads-down execution mode.”

What’s Up Wellness is a revolutionary wellness brand that aims to make wellness fun and easy-to-consume with its multi-benefit, easily consumable gummies. The company was co-founded by Sayantani Mandal and Vaibhav Makhija in May 2021.

The brand currently stands at an ARR of INR 5 Cr and aims to grow it to over INR 12 Cr over the next six months, with 5 new product launches planned. They are also on path to increase their customer base to 2 lakh users from the current 40,000 users by the 2023 end. In fact, going ahead, What’s Up Wellness is all set to ride a high wave of exponential growth basis their highly efficient product range.


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