Mumbai : Mahindra & Mahindra Ltd on Friday launched the All-New Thar, the most eagerly awaited, legendary SUV. The new Thar will be available in two trims, namely AX & LX, with prices starting at Rs. 9.80 Lakh for AX series and Rs. 12.49 Lakh for LX series (Ex-showroom Price, All India).
Designed and engineered in India and manufactured out of Mahindra’s Nashik Plant, the All New Thar will be available in six colours – Red Rage, Mystic Copper, Galaxy Grey, Napoli Black, Rocky Beige and Aquamarine
Booking for the All-New Thar has opened from today and customers can either book it through mahindra’s official website or contacting their nearest dealers at with an initial payment of Rs.21000.
“Over the years, the Thar has been a part of Mahindra’s rich history and has found its way into the hearts of many as an object of desire. On the occasion of the Group’s 75th anniversary, we have written another chapter in its glorious history. In its all new avatar, the Thar is a notch higher in its timeless appeal, owing to its ability of being as comfortable on paved roads, as it has always been off-road. We are confident that the Thar tribe will grow stronger as a new set of customers come into its fore, in addition to the traditionalists” Dr. Pawan Goenka, MD & CEO, Mahindra & Mahindra Ltd. said.