TVS forays into premium lifestyle segment, launches ‘modern-retro’ motorcycle RONIN

Biznextindia : TVS Motor Company has announced its foray into the premium lifestyle segment with the launch of the industry’s first ‘modern-retro’ motorcycle – the TVS RONIN. Designed ground up, the TVS RONIN is a lifestyle statement that takes inspiration from the modern, new-age rider.The TVS RONIN is designed with the style, technology, and riding experience to promote an unscripted lifestyle.

TVS RONINwill be available in three variants – TVS RONINSS, TVS RONINDS, and the top variant, TVS RONIN TD. It will be availablein select dealerships across the country from the current month.

Marking the company’s entry into the segment of premium lifestyle motorcycling, the motorcycle is an extension of its commitment to bringing in a new way of riding. The TVS RONIN’sversatile features, combined with aunique design and modern technology,ensure stress-free riding experiences across terrains.The motorcycle is also one of many firsts with impressive technology and convenience features like dual-channel ABS, voice assistance, and enhanced connectivity. In another first, the TVS RONINwill launch with an exclusive range of branded world-class merchandise and custom accessories, a configurator and a dedicated experience program.

“The launch of the new TVS RONIN is a significant milestone for TVS Motor. The TVS RONIN motorcycle is designed from a blank canvas to be a reflection of the spontaneous, fluidic, versatile and multi-faceted young rider of today.It is designed to create an effortless and ‘unscripted’ riding experience. True to the TVS brand it has cutting edge technology and connectivity. TVS Ronin is a lifestyle partner complete with an exclusive range of merchandise and accessories, a riding community, and an effortless customisation process” Sudarshan Venu, Managing Director, TVS Motor Company said.