Thomas Cook subsidiary Desert Adventures and Kanoo Travel form Joint Venture


Mumbai : Desert Adventures Tourism, a wholly-owned subsidiary of Thomas Cook India and GCC-based travel conglomerate Kanoo Travel have signed a Memorandum of Understanding (MoU) to establish a joint venture in Saudi Arabia at Arabian Travel Market 2023. Desert Adventures is a premium Destination Management Company headquartered in the UAE, operating in the GCC and Jordan. The collaboration brings together two of the largest and most reputable travel trade organisations in the Middle East, aiming to create the most comprehensive destination services company in the region. The joint venture marks a significant milestone in both Companies’ history as they combine their expertise, resources, and capabilities to provide travellers with unparalleled travel experiences in Saudi Arabia. Desert Adventures Tourism has been a leading company and partner of choice for many worldwide tour operators with 25 years of experience in destination management in the United Arab Emirates, Jordan, and Oman. The company has developed a reputation for providing stability, consistency, and quality of service that its partners have come to trust. Kanoo Travel, an esteemed travel company with a legacy spanning over eight decades, offers the most comprehensive and reliable travel solutions. With a focus on corporate travel, Meetings, Incentives, Conferences, and Events (MICE), leisure and holiday travel, airline representation, and marine travel, Kanoo Travel has established itself as a leader in the travel industry. The company’s commitment to delivering exceptional solutions and services has been consistently acknowledged, resulting in numerous regional industry awards. Mr. Peter Payet, CEO of Desert Adventures, expressed excitement about the new venture, saying, “We are delighted to partner with Kanoo Travel to provide the most comprehensive destination services in Saudi Arabia. With their extensive local knowledge and resources and our international expertise, we are confident that this joint venture will be successful and provide unparalleled service to our clients.”

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