Mumbai : Reliance Brands Limited (RBL) has announced a strategic partnership with global fresh food & organic coffee chain, Pret A Manger, to launch and build the brand in India. With this long-term master franchise partnership, RBL will open the food chain across the country starting with major cities and travel hubs.
Pret A Manger, French for ‘ready to eat’, first opened in London in 1986. It was a shop with a mission to create handmade food, freshly prepared each day. Over 35 years later, the brand currently has 550 shops globally across 9 markets including the UK, US, Europe, and Asia, offering organic coffee, sandwiches, salads and wraps freshly made each day.
“Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat – rapidly making Food the new Fashion. Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which has been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success.” said Darshan Mehta, MD, Reliance Brands Limited.