Raj TV network forays into OTT space, launches RajdigitalTV app


Biznextindia : Chennai-based television broadcaster Raj Television Network Ltd on Friday forayed into the crowded regional OTT space with the launch of Raj Digital.

The OTT platform is available on Android, iOS and the web. AIRTEL IQ is the technology partner to RAJ DIGITAL TV OTT and the OTT was built by Airtel IQ itself and also the backend support is provided by Airtel IQ with enhanced Technology. RAJ DIGITAL TV offers a collection of over 1000 movies plus IN Tamil language, music videos, TV shows, and live TV in the 4 south Indian languages such as Tamil, Telugu, Kannada, and Malayalam apart from other languages.

RAJ DIGITAL TV Subscription Plans are daily Rs.1 per subscriber payable on monthly basis and yearly subscription plan and for direct subscribers and various revenue model with channel partners like Airtel Xtream peer OTT player in the market. The OTT application is available both in android and play store. Raj Television Network Ltd Channels have more than 20 Million subscribers are connected through various channel partners and expects a substantial revenue addition from the OTT segment. Expects a substantial revenue addition from the OTT segment. The network is expanding to further gaming, RAJ METAVESRE entertainment platforms and other monetisation platforms in addition to Entertainment Segment.

The OTT launch comes at a time when the south Indian regional OTT space is seeing an intense competition among dozens of platforms including SunNXT, aha, Koode in addition to the growing regional focus by major OTT players like Amazon Prime, Sony LIV, Zee5 among others. M Raajhendhran, Managing Director, Raj TV Network Ltd, said Raj Digital will have over 1,000 movies in south Indian languages and Hindi besides webseries, popular TV shows and 11 live channels

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