OU Infra Projects launches “NAWAH’

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Bhubaneswar: OU Infra Projects launches “NAWAH’ ,it’s new identity in the Real Estate domain, slated to become it’s flagship brand  in days to come with an objective to bridge the gap between Indian and global living standards. While NAWAH would be a new identify with a renewed vision, higher aim and  greater goal, the pride and promise of OU Infra projects would be a legacy carried forward.

Announcing the launch, Mr Siddharth Sekhar Mohapatra said,“We at the house of OU Infra Projects are proud to introduce  NAWAH, a unique identity of our own, keeping the spirit of ‘9’ alive!While NAWAH’ means 9., it also means ‘NEW’ The name is new but the soul remains the same. We are resolved to bring freshness, innovation and creativity into this sector, radically transforming the real estate landscape of Odisha .NAWAH intends to bridge the gap  between people and their lifestyle dreams.”

On being asked the reason behind the shift from 9 to NAWAH he said, “We have had the number ‘9’ in  all our project names so far and it’s central to our nomenclature policy as per numerology and  it’s significance. However, the  usage of number ‘9’ is suddenly on the rise and  being noticed across brands ranging from restaurants to real estate, resulting in erosion of it’s true significance and dilution of  brand identities. The decision of rechristening 9 to NAWAH came after much deliberation within the organization.”

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