Bangalore : IT Services firm Mphasis, on Wednesday announced its acquisition of Blink UX, a User Experience research, strategy, and design firm for a cash consideration of USD 94 million.
Headquartered in Seattle, with over 130 employees, Blink has additional studios in Austin, Boston, San Diego, and San Francisco. Founded in 2000, Blink has over two decades of expertise using their Evidence-driven Design SM process to define digital user experiences for clients.
The acquisition closed on 21st September 2021 (PST) consequent to signing of the definitive agreement in nature of agreement for Plan of Merger between, Mphasis Corporation, a wholly owned subsidiary of the Company; a subsidiary of Mphasis Corporation and Blink Interactive Inc.
“Customer centricity is foundational to Mphasis and is reflected in Mphasis’ Front2Back™ Transformation approach. The acquisition of Blink, consistent with our M&A focus, is in the forefront of providing well researched design and high impact digital experiences to our clients and their end customers,” said Nitin Rakesh, CEO and Executive Director, Mphasis.
“The Total Addressable Market for the upstream user research, strategy and design is growing 25-30% p.a. i.e., 4-5x the overall IT Services market. There is significantly increased focus on customer/ user centered design in the current environment. The synergy opportunity set will revolve around Product, Experience & Service design, as well as the end-to-end implementation services across the spectrum of clients & industries we service together” he added.