Melbourne : Infosys (NSE, BSE, NYSE: INFY) on Tuesday announced that it has helped enhance Spotlight Retail Group’s customer growth via an omnichannel digital fulfilment and advanced analytics platform built with Infosys. By leveraging Infosys’ AI-first offering, Infosys Topaz, Spotlight Retail Group, one of Australia’s biggest retailers, enabled a hyper-personalized online shopping experience for its customers. The improved customer experience has led to a growth of 113 percent in customer base over 12 months period and 93 percent in transactions. This digital commerce platform is scalable on-demand and is helping Spotlight Retail Group meet the significant surge in transaction volumes among customers. By integrating the advanced analytics capabilities powered by Infosys Topaz, this platform has elevated the online shopping experience for Spotlight Retail Group’s customers.
With intelligent insights of customer behaviour, the flexible digital commerce platform enables personalised customer journeys and new services like Click and Collect and Made-to-Measure for online shoppers. The platform has enabled Spotlight Retail Group to better manage inventory, reduce occurrences of order cancellations due to insufficient stock, and faster order fulfillment helping significantly improve customer satisfaction levels.
Tal Lall, Group General Manager, Digital and Omnichannel, Spotlight Retail Group, said “At Spotlight Retail Group, we are committed to continuously optimise customer experiences as one of our key competitive differentiators. One of the ways that we’ve done this is through greater investment in personalisation, and this is core to the digital commerce platform built with Infosys Topaz, leveraging its advanced analytics capabilities. This platform now provides us with deeper customer insights while supporting scalability to meet customer demands and onboarding new brands. We are delighted to have collaborated with Infosys on this journey.”