Biznextindia : Hero MotoCorp, has received 25,597 bookings for the Harley Davidson X440, since opening the bookings on the 4th of July, 2023. The booking window has now been closed, and the new booking window will be announced soon. Hero MotoCorp will start production of the Harley-Davidson X440 in September 2023 and commence customer deliveries from October onwards. The introductory ex-showroom prices have now been revised and the revised prices for the Denim, Vivid and S variants will be INR 2,39,500/-, INR 2,59,500/- and INR 2,79,500/- respectively. Mr. Niranjan Gupta, Chief Executive Officer (CEO), Hero MotoCorp, said, “We are delighted with the customer response to Harley-Davidson X440. It is heartening to see the confidence shown by the customers in Hero MotoCorp’s foray into this segment. What is even more heartening is that majority of our bookings are coming from the top end model, clearly indicating that customers are willing to pay a higher price for the right brand and right model. This is just the beginning of our journey to win in premium segment. More Iconic launches will follow soon, as we ensure our presence across the portfolio.“