Biznextindia : Equitas Small Finance Bank partners with India’s most beloved T20 team – Royal Challengers Bangalore aka RCB as their ‘Proud Banking Partner’ for the 2023 season of T20 League. This is to further add Bank’s brand ethos of being “The Progressive Bank behind Progressive Champions” and aligns with RCB’s all-time motto of being the progressive players in the game. The RCB team will don the Equitas Small Finance Bank logo on the lead trousers as part of the team’s jersey. This partnership campaign will be aimed to communicate that Equitas has been playing a progressive role in transforming the lives of individuals through their lending and social responsibilities of ‘Beyond Banking’. Equitas customers in Bangalore primarily enjoy some of the key benefits like higher interest on savings and FDs/ RDs, contactless video KYC service, no maintenance charges on savings accounts, free online fund transfers and so on. These offerings aim to motivate the savers’ segment and build stronger communities, phygitally across India in a seamless and agile manner.
Mr. Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank said, “Equitas Small Finance Bank is excited to partner with a team like Royal Challengers Bangalore, which has a huge fan-following across the world. RCB takes pride in their synergy with fans, and this is also aligned to the core values of Equitas of taking pride of performance and synergies. While the team is renowned to have the favourite faces of the cricket industry, the team is also known to have recorded the highest totals and viewership out of all teams across 15 seasons. Through this association, we are happy to show our support to this progressive team and fellow citizens who have faith in RCB as champions. The brand partnership promotes our campaign ‘Progressive Bank behind Progressive Champion’ through cricket – the mode of entertainment that nourishes our relationship with the customers with engagement. We are a new-age bank that goes beyond banking to understand the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow.”