Bhubaneswar : PLAY, a Delhi based smart wearable and audio technology startup announced the launch of its two new product categories – PLAYFIT and PLAYGO. Under the PLAYFIT series, the brand has introduced aninnovative product- PLAYFIT SW75 smartwatch. The product is specially designed for passionate enthusiasts who use the power of technology to achieve their desired experiences.PLAY is on a mission to make technology a ‘delight’, with simplified offerings that enrich a consumer’s daily experiences – making them better and fantastic. A delightful device experience will be central to the brand offering.PLAYFIT SW75 smartwatch will be available on Flipkart during Big Billion Days (29th September – 4th October).
“We are excited to launch PLAY in the India market. Consumers are showing a growing interest and preference for smart wearable and the audio devices which arehelping align their lifestyle towards their interest in the technology. Thisnew-age consumer seeks high quality devices which provide for an enthralling consumer experience. At PLAY, we are pushing the boundaries of innovation and best in class technology to provide a rich and adulatory device experience to our customers” Mr. Sandeep Banga, CEO & Founder, PLAY said.
Beyond its smart looks,PLAYFIT SW75 also houses smart technology. The latest nRF52840 SoC is one of the most advanced chipsets from the Nordic family which gives the smartwatch an extra edge and exceptional working time up to 15 days and battery time of more than 47 days in its 210mAh form factor. Coupled with the app PLAYFIT – IoT Wearables,the smartwatch offers features such as first time charging and removal of smart dial. The 1.3” Full touch display offers a unified interface for the user. With its super slim stainless-steel casing design, Real time Heart Rate monitoring, Step pedometer, sleep monitoring, up to 14 different sports modes, a unique female health care feature and vibrating SNS alert, the SW75 provides for a smartly connectedconsumer experience. To top it, PLAYFIT SW75 is also ATM 5 waterproof (up to a water depth of 50 m), allowing most of the swimmers to bond the wrist with the watch even when doing their swimming sessions.Price: INR 2,999 /-.