OnMobile partners with PhonePe to launch gaming on the ‘Switch’ platform

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Biznextindia : Mobile entertainment provider OnMobile on Thursday announced that it has partnered with PhonePe, India’s leading digital payments platform to launch a gaming app on the PhonePe Switch platform.

Launched in 2019, PhonePe Switch is a one-click entry point to a world of apps on the PhonePe app. It allows customers to seamlessly switch between PhonePe and their favourite food, grocery, shopping and travel apps from within the PhonePe app itself. Users can log in to these apps without downloading them, with just a single tap.

“We are excited to collaborate with PhonePe to launch gaming on its Switch platform with an objective to drive engagement for PhonePe’s users. We are looking forward to launching other entertainment products and services from our vast repertoire to provide an immersive experience for PhonePe’s customers” Sanjay Bhambri, President & Chief Operating Officer, OnMobile Global Limited said.

“Through PhonePe Switch, our effort has been to build a partner app ecosystem which offers our users a very convenient way to access and engage with multiple apps, while enabling faster customer acquisition for our partners. PhonePe Switch enables merchant partners to integrate their existing PWAs (Progressive Web Apps) or mobile-sites to the platform, and instantly reach out to over 65 million monthly active PhonePe app users” Rituraj Rautela, Head, PhonePe Switch said.

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