Bharti Airtel forays into Cloud Communication market, launches Airtel IQ

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New Delhi : India’s leading integrated telecom company Bharti Airtel on Monday announced its foray into the cloud communications market with the launch of Airtel IQ.

Airtel IQ, a cloud-based omni-channel communications platform, enables brands to deepen engagement with customers through timely and secure communication.

The Indian cloud communications market, estimated to be worth USD 1 billion, is growing close to 20 per cent annually.

Airtel IQ eliminates the need for multiple communication platforms for different channels. With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform.

Many of India’s biggest companies such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have signed up as customers for Airtel IQ during the beta phase itself.

“At Airtel, we are obsessed with solving customer problems and Airtel IQ is first amongst several game changing products that we will be bringing to the market. Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely” Adarsh Nair, Chief Product Officer, Bharti Airtel, said.

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