Crystal Crop Protection Limited launches “JIVORA” – a “next-generation” insecticide for cotton cultivation
Bhubaneswar : With a keen focus towards expanding its insecticide portfolio, Crystal Crop Protection Limited (CCPL), India’s leading agro-chemicals solutions company today announced the launch of a major research-driven insecticide variant. This comes at a time when India’s crop-protection market is projected to grow from ~ USD 2.59 Bn in 2025 to ~ USD 3.21 Bn by the year 2030with a CAGR of 4.35 percent.
To further its growth and reinforce its position as a market leader in the segment, CCPL has today launched JIVORA, a next-generation insecticide designed to address the rising challenges of sucking pests in cotton. JIVORA is expected to cover ~ 5 lakh acres of cotton and directly connect with over 5 lakh farmers across key markets. With the launch of JIVORA, Crystal Crop Protection is expecting to increase its insecticide portfolio by ~ 7 percent. As a part of its launch, Crystal will be introducing JIVORA across key markets in Andhra Pradesh, Maharashtra, Gujarat, Karnataka, Rajasthan, Haryana,Odisha and Karnataka.
JIVORA is a unique combination of two proficient active ingredients, offering contact, systemic, and translaminar action, which ensures effective protection against Whiteflies, Jassids and Aphids. Its quick and long-lasting residual control provides a robust defense during critical crop stages, specifically during the 2nd and 3rd spray.
Backed by Crystal’s legacy of cutting-edge R&D and farmer-first approach, JIVORA is the result of deep market research and field trials across key cotton-growing regions in India. With its innovative formulation and proven efficacy, JIVORA is set to benefit thousands of cotton-growing farmers.
“JIVORA is not just an insecticide — it is a promise to cotton farmers for healthier crops and improved profitability. With its dual-action mechanism and phyto-tonic effect, JIVORA strengthens plant health while eliminating pests,” said Ankur Aggarwal, Managing Director, Crystal Crop Protection.
JIVORA will be available across Crystal’s authorized distribution network in 50g, 100g, 250g, 500g, and 1kg pack sizes. To drive awareness and correct usage, Crystal will also be launching field campaigns, demos, and farmer advisory programs across key cotton-growing states.
“Cotton remains a vital crop for India’s rural economy, and JIVORA is our effort to provide farmers with a trusted solution that works at multiple pest stages. Our aim is to support them in ensuring maximum crop protection and profitability.”said Sohit Satyawali, Vice President – Sales & Marketing, Crystal Crop Protection.