Mumbai: Mahindra & Mahindra Ltd (M&M) on Tuesday launched the new ‘Bolero Neo’in the Indian market at an introductory price of Rs. 8.48 Lakh (Ex-Showroom Price, All India). The new SUV is now available at all Mahindra dealerships across India from today.
The company has also said that the existing Bolero will continue to sell along with the Bolero Neo in the market.
The new Bolero Neo will offer a spacious 7-seater configuration and will be available in three variants (N4-base, N8-mid, N10- top) and seven colour options (namely Rocky Beige, Majestic Silver, Highway Red, Pearl White, Diamond White, Napoli Black and Royal Gold (coming soon). It will be available at Mahindra dealerships starting July 13, 2021.
“The Bolero Neo combines the new age customer’s affinity towards a tough, powerful, go-anywhere capable SUVs with their persona and aspirations for a modern and trendy SUV. The design, performance, and engineering enhancements inthe new Bolero Neo make it a modern, unmissable and authentic SUV for the bold and fearless Young India. The addition of Bolero Neo to our brand portfolio will help us retain Bolero amongst the top 10 selling SUV’s in the country” Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd., said.