Mumbai : MAS Holdings has announced that Reliance Retail Ventures Limited (“RRVL”), has acquired 100% of the retail lingerie businesses under the ‘amante’ umbrella brand from MAS Brands, a wholly owned subsidiary of MAS Holdings, Sri Lanka.
The ‘amanté business’, which was established by MAS in 2007/8, engages in the retail and wholesale distribution of premium lingerie brands ‘amanté’, ‘Ultimo’ and ‘every dé by amanté’. The products are sold through its own stores and multi-brand outlets, as well as through its e-commerce channels across India and Sri Lanka.
The acquisition of the ‘amante’ business, by RRVL, India’s largest retailer, is another step in its journey of offering superior design led products and compelling value proposition for customers. RRVL will continue to collaborate and partner with MAS to leverage its design-to-delivery capabilities in sustainable manufacturing and product innovation.
“At Reliance, we pride ourselves in offering the best and enhancing choices to our customers. We are proud to add the high quality, design-led fashion and lifestyle brand ‘amante’ to our portfolio. MAS is a well-recognized product innovator and manufacturer for some of the iconic global brands in this segment – the partnership and collaboration we build together with them will offer Indian customers world class product quality and greater choices in this segment” Ms. Isha Ambani, Director, Reliance Retail Ventures Limited, said.