Mumbai: Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading vacation ownership company, and part of the US$ 19.4 billion Mahindra Group, on Friday announced the acquisition of a strategic minority stake of 6.67% stake in Great Rocksport Private Limited, (Rocksport), Asia’s largest adventure program that introduces participants to the exciting world of soft adventure activities and outdoor experiences.
Rocksport is engaged in providing outdoor entertainment, adventure programs, educational adventure tours and the retailing of branded adventure products in India. It also promotes an active lifestyle and brings participants closer to nature. This strategic investment in Rocksport will help Club Mahindra increase its customer engagement avenues and offer newer adventure experiences to its members and guests at its resorts across India.
“As people begin travelling again, they are increasingly looking for outdoor experiences. Club Mahindra is the brand of choice for family vacations in 100+ resorts spread across India and abroad. Rocksport is a pioneer in bringing soft adventure-based outdoor experiences which are suited for children and families, into the mainstream. Our strategic investment in Rocksport will help to enhance outdoor experience offerings at our resorts. Our members and their families will also have access to specially curated Rocksport programs in the cities. We look forward to working with the Rocksport team towards creating unique and immersive experiences” Mr. Kavinder Singh, MD & CEO, Mahindra Holidays & Resorts India Ltd, said.