Joe Kuruvilla appointed as CEO of Raymond Lifestyle


Mumbai, : Raymond Limited on Monday announced the appointment of Joe Kuruvilla as the Chief Executive Officer of its flagship division Raymond Lifestyle.

Joe was till recently the Vice President – Digital Transformation, Media and E-Commerce for East Europe at Unilever PLC. The recently appointed Chief Operating Officer, Ganesh Kumar will report to Joe and work with Joe to execute the transformation agenda for the business as it emerges from the nationwide lockdown due to the global pandemic.

Raymond Lifestyle is the flagship division of the company which includes branded textile and apparel business including brands like Park Avenue, Colour Plus, Parx, ethnix and Khadi and one of the largest distribution network in the country. Joe will drive strategy, vision, and Product portfolio enhancement for Raymond Lifestyle. Global market development will also be a key area of focus for him. Further, he will be responsible for digital adoption, and alignment to emerging consumer needs while Ganesh Kumar will continue to focus on internal organization, omni-channel distribution, driving operational efficiencies and enhanced process alignment. Ganesh will also lead the Fabrics & Garmenting businesses.

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