ITC to acquire 16% stake in Mother Sparsh

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Kolkata: ITC agrees to invest in Mother Sparsh Baby Care Private Limited, a premium ayurvedic and natural personal care brand in the D2C space with a focus on the mother and baby care segment. It has a wide range of baby and mother care products that leverages the wisdom and knowledge of Ayurveda for potent product delivery. ITC has agreed to acquire 16% of the share capital of Mother Sparsh on a fully diluted basis.

This investment is in line with the ‘ITC Next’ strategy articulated by Chairman Sanjiv Puri which aims to build a future ready organization with a digital first culture. One of the identified pillars of this strategy is to accelerate digital transformation by developing digital first FMCG brands. ITC has also been focusing on strengthening D2C platforms of distribution and has created a vibrant ITC eStore.

“We believe that this investment provides an exciting opportunity which is in alignment with our aspiration to have a significant play both in the naturals and ayurvedic segment as well as in the D2C channel. Mother Sparsh has, within a short span of time, evolved into an effective D2C brand with a range of innovative products and a lot of promise” Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC said.

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