Hero Motocorp to launch its maiden Electric Vehicle on 1 July, launches EV brand ‘Vida’

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New Delhi: Hero Motocorp, India’s top manufacturer of two-wheeler vehicles has announced its foray into Electric Vehicles (EV) by unveiling Vida, a brand identity for its emerging mobility solutions, including upcoming Electric Vehicles (EV).

Vida will be the brand under which Hero MotoCorp’s initiatives for emerging mobility solutions will be introduced, the first of which will be an electric vehicle that will be officially unveiled on July 1, 2022, to coincide with the birth anniversary of Dr. Brijmohan Lall, legendary Chairman Emeritus of Hero MotoCorp. The production of the new Vida model will be done at Hero MotoCorp’s ‘Green’ manufacturing facility in Chittoor, India. Dispatches to customers will begin later in 2022.

Introducing Vida, Powered by Hero at a one-of-its-kind Carbon Neutral event at the exclusive Clarence Island in Dubai on Thursday evening (March 3), Dr. Pawan Munjal, Chairman & CEO, Hero MotoCorp, also announced a US$100 Million Global Sustainability Fund. The fund will aim to establish global partnerships, spearheaded by the BML Munjal University (BMU) and Hero MotoCorp, with the objective of nurturing more than 10,000 entrepreneurs on ESG solutions that have a positive impact on the planet. With a focus on sustainability, and the vision of a flourishing, meaningful world for future generations, Dr. Munjal highlighted focused action-points for bringing his vision to life at the event.

Unveiling the new brand logo and the ‘sunrise’ visual identity of Vida, Powered by Hero Dr. Pawan Munjal said, “Vida means life, and the brand’s sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation. This is truly the dawn of something special. In only 17 weeks from today we will unveil our Vida platform, products and services to make the world a better place.”

 

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