Equitas Small Finance Bank partners with Cholamandalam MS General Insurance to launch the Chola Sarva Shakti Policy

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Biznextindia : Equitas Small Finance Bank on Monday announced that it has partnered with Cholamandalam MS General Insurance to launch the Chola Sarva Shakti Policy, a women-specific health insurance policy to empower Indian women with good health and finances.

Women are more susceptible to illnesses related to heart, gestation, reproduction, cancer and even hypertension and depression when compared to men. According to a recent survey among 1,009 women, only 39% of them had a health cover. The Chola Sarva Shakti Policy initiative aims to provide women with an independent and comprehensive policy, which secures their future against various contingency health situations. The policy benefits include insurance in case of personal accidents or any health crisis, health indemnity and maternity cover, support for child’s education and EMI benefit to the insured in case of termination or temporary suspension from employment owing to health problems, helping hand cover for insured hospitalization period, as well as genetic testing for mother & child.

“As a bank, we aim to serve women better with our products and services. The launch of the women-specific savings account ‘EVA’ by roping in ace Indian cricketer, Smriti Mandhana, as the brand ambassador was one such initiative. The partnership with Cholamandalam MS General Insurance to launch the Chola Sarva Shakti Policy is a testament to our commitment to further the vision of upliftment and empowerment of all women by tailoring the requirements to ensure that they have good health, wealth and prosperity. As a bank, we have believed in the dynamism, vibrancy and ability displayed by women to withstand hardships in life. That belief enabled us to go against conventional wisdom by encouraging all our customers to avail the benefit through the Chola Sarva Shakti Policy. We remain committed more than ever to being a catalyst in the convergence of affordable financial and health services for women” Mr. Murali Vaidyanathan, Senior President and Country Head – Branch Banking – Liabilities, Products & Wealth, Equitas Small Finance Bank Limited, said.

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