Delhivery to build and manage supply chain of Godrej’s Air Cooler business

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Gurugram : Godrej Appliances has awarded the contract to build and manage the pan-India supply chain for their air-cooler business to logistics solutions provider Delhivery Ltd.

Through this partnership, Delhivery will deploy its integrated warehousing and distribution solution to drive market penetration of Godrej air coolers. Delhivery and Godrej Appliances have jointly inaugurated a new warehouse in Ghaziabad (NCR) to handle all fulfillment needs at a Pan India level. Integrating Godrej systems with Delhivery’s End-to-End Supply Chain Platform will ensure end-to-end supply chain visibility through a single, technology[1]enabled platform. Godrej was the first to introduce Inverter Technology into air coolers to drive power savings and efficiency and is designed to provide relief to consumers, particularly in the northern and central belt where summer temperatures soar. The brand has plans to scale up its presence in the category with a slew of new offerings.

“Along with high brand trust, Godrej also enjoys a strong sales and service network. While we leverage the same to get into newer spaces , we must have partners who can seamlessly and cost-effectively support our vision to make our products available quickly, across the country including upcountry territories. Air Coolers is a highly seasonal category and hence, quick delivery and replenishment will play a key role in the category’s growth. Delhivery’s technology-driven supply chain solutions make them the partner of choice for our business” Amit Jain, Product Head – Air Coolers, Godrej Appliances, said.

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