Biznextindia : Affle (India) Limited has announced that it has approved 100% acquisition of Jampp, a leading programmatic mobile marketing company. Jampp is a global platform that started in 2013 in Latin America (LATAM) and its largest teams continue to be based there.
Jampp’s programmatic mobile advertising platform is used by leading app marketers to acquire new users and also to drive repeat usage and transactions with existing users. The company’s deep focus on leveraging unique contextual and behavioural signals to deliver in-app engagements has helped it to drive incremental growth for top marketers in North America, LATAM, APAC and many other markets.
This announcement comes together with Affle entering into definitive agreements to increase its strategic ownership in Bobble AI (Talent Unlimited Online Services Private Limited) to 17.72%, as on date.
“We are excited to announce this acquisition and welcome the Jampp team on-board. We see a lot of complementary strengths for our platforms and are confident that by leveraging these, we will strengthen our CPCU business and deliver greater scale and ROI to our customers. We also see a lot of synergies in the market focus for Affle and Jampp, and believe that this acquisition will allow us to scale our business in fast-growing markets like the US and LATAM. The entrepreneurial and collaborative culture at Jampp will blend in well with Affle and enable us to deliver consistently to our strategy and vision” Anuj Khanna Sohum, the Chairman, MD and CEO at Affle said.