TAFE launches JFarm Services’, a free of cost tractor rental platform in Odisha

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Bhubaneswar: TAFE’s ‘JFarm Services’ is a unique effort and a CSR initiative inline to TAFE’s vision of Cultivating The World to enrich the lives of farmers across India. This initiative has been launched in Odisha jointly with the Department of Agriculture and Farmers’ Empowerment, Government of Odisha, in the presence of. Naveen Patnaik, the Chief Minister of Odisha. JFarm Services facilitates the hiring of tractors and modern farm machinery to farmers free of cost.

Agriculture in Odisha is the mainstay of the majority of the population and thus, holds the key to socio-economic development of the State. About 91.8%* of the landholdings by area in Odisha are with small and marginal farmers who have limited or no access to agriculture mechanization. JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and farm equipment for these small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory. JFarm Services proposes to launch its services across all cities and districts in Odisha.

Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of our farmers, almost 85% of them, have no access to farm mechanization which has the potential to improve their yields and income. JFarm Services is a CSR initiative that allows both farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service benefit directly from the JFarm Services app. It is our aim to touch the lives of millions of farmers across the country as we progress towards the Prime Minister’s vision of doubling farm income by 2022.”

The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfill their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of the farmers.

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