BiznextIndia: The National Skill Development Corporation (NSDC) has partnered with TikTok, the world’s leading short video platform to support Skill Development in India and celebrate World Youth Skills Day 2019. As part of the collaboration, NSDC would leverage the TikTok platform to educate latter’s over 200 million users, including first-time Internet users in India about the ongoing government-driven skill development programs and vocational training opportunities in the country through an in-app campaign #Skills4All.
“We are excited to join TikTok, in celebration of World Youth Skills Day 2019. Through this platform, we look forward to engaging with TikTok’s vibrant community to achieve our vision of a skilled India. Through diverse content on TikTok, we aim to excite and educate the youth about the various opportunities in the space of vocational training in India. We believe that by harnessing the potential of short-videos, we will be able to motivate youth to join Skill India mission” Gaurav Kapoor, Senior Head, Comm. & Advocacy and Industry Partnership & CSR, National Skill Development Corporation said.
As a platform that celebrates trends, encourages creativity and embraces diversity, TikTok has become the preferred platform for expression of India’s digital-savvy youth, given its easy-to-use tools and features to create and discover great content,all made easy on the mobile. TikTok, available in 10 major Indian languages, empowers its users across the length and breadth of the country to showcase their creative expression, talent, and skills through their videos.