Biznext India : Tata Motor’s controlled Jaguar Land Rover today reported total retail sales of 48,160 vehicles in November 2018, down 8.0% year-on-year reflecting continuing challenging market conditions in China while other major markets were up.
Retail sales were up significantly in North America (18.1%) due to strong sales of Range Rover models in Jaguar Land Rover’s best ever November sales results in the market. Sales were also 5.6% higher in Europe and up 3.2% in the UK.
“We are encouraged to see our best ever November sales performance in North America, propelled by strong SUV sales. This performance was combined with growth in Europe and the UK where we have outperformed the market; a significant accomplishment in today’s challenging conditions. These positive regional results reflect our strong brands and attractive product line up.In China, we continue to see significant market challenges but we remain focused on taking all the operational actions necessary to balance production with demand “ Felix Brautigam, Jaguar Land Rover Chief Commercial Officer said.
Sales in China were 50.7% lower than a year ago as market conditions remain difficult with continuing consumer uncertainty following tariff changes and trade concerns. Jaguar Land Rover continues to work closely with retailers in China to respond to the present market conditions.
Jaguar retail sales were 14,909 vehicles in November, up 8.9% year on year, driven by the introduction of the E-PACE and I-PACE, partially offset by lower sales of Jaguar sedans and the F-PACE.
Land Rover retailed 33,251 vehicles in November, down 14.0% year-on-year as strong sales of the refreshed Range Rover and Range Rover Sport were more than offset by lower sales of Discovery Sport, Discovery and Evoque, primarily in China. The latest Land Rover model, the all new Range Rover Evoque, was announced last month and will go on sale in 2019 with hybrid powertrain options.