JLR April Sales plunges by 13% on weak China market

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Mumbai: Jaguar Land Rover retail sales in April 2019 were 39,185 vehicles, down 13.3% compared to April 2018 mainly due to weaker China market.

“The introduction of the all-electric Jaguar I-PACE and the sales ramp up of the new Range Rover Evoque continue to be encouraging, however, retail sales of other models were lower primarily reflecting the continuing weaker market conditions in China” the company said in a regulatory filing.

Retail sales were up again in the UK (12.1 %) and in North America (9.6%), but were offset by lower sales in China (-45.7%) and in Overseas markets (-22.3%) with retails in Europe also down (-5.5%). Jaguar retail sales in April 2019 were 11 ,462 vehicles, down 13.7% year-on-year and Land Rover retailed 27,723 vehicles, down 13.1% compared to April 2018.

“Although this was a tough month for us due to continuing pressures in China, we are delighted to see good growth in the UK and the US. Once again we strongly outperformed the UK market and the US marked its best ever April sales. This reflects the strength of our brands and continued demand for our unique and evolving product line-up” Felix Brautigam, Jaguar Land Rover Chief Commercial Officer, said.

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