ZEE5, ALTBalaji announce partnership for co-creation of Original Content

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BiznextIndia : ZEE5 and ALTBalaji on Monday announced collaboration to co-create original content which will only be available on both platforms. The content sharing arrangement includes co-creation of 60+ Original content series (in Hindi) which will be available exclusively to SVOD subscribers of both platforms. This association is a collaborative process of co-understanding consumer insights and co-marketing to serve the viewer better and resulting in improved monetisation for both.

ZEE5 and ALTBalaji have established their content strength globally, and the synergy will result in two of the largest homegrown video streaming platforms coming together to expand their subscription base and grow the binge-watching culture globally. As per the association, ALTBalaji will maintain an exclusive partnership with ZEE5, in order to enhance its offering to the market, with a focused and strategic approach.

“As part of this partnership, ZEE5 subscribers will get seamless access to ALTBalaji’s clutter breaking originals in addition to ZEE5 existing content. This partnership enables ALTBalaji to continue to scale up rapidly its content creation ambitions and focus on building the largest library of original exclusive shows in India. We hope that ALTBalaji and ZEE5 will set benchmarks in unique storytelling” said Ms. Ekta Kapoor, Joint MD, Balaji Telefilms.

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