Mumbai : Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, has witnessed a significant surge of 35% in bookings for its Cherry Blossom tours to Japan, ahead of the highly awaited Sakura Season.
With India’s new age travellers displaying an increasing appetite for new, unique destinations and enriching experiences, Japan has been emerging strongly as a forerunner. Hence in a focussed initiative to tap into this underleveraged potential, Thomas Cook had launched a range of Japan Sakura tours across group escorted tours, customised programmes and luxury bespoke itineraries; and this year has seen significant uptake from metro cities like Mumbai and Bengaluru (growth of over 40%), as also mini metros/Tier cities like Visakhapatnam, Lucknow, Indore, Pune, Rajkot, Trichy, Jaipur, Chandigarh, Madurai, Mangalore, Ludhiana (growth of approx 50%).
With the famed Sakura/Cherry Blossom Season commencing in late January/February in Okinawa and proceeding across the archipelago towards Kyoto-Tokyo and culminating at Sapporo, demand from Indian travellers is transforming a traditional low travel season with unprecedented bookings.
Besides Japan, Korea and China are neighbouring destinations also renowned for cherry blossom viewing, and have been introduced by Thomas Cook as ‘add on’ tours- thus giving Indian consumers multiple destination options in a single tour.