BiznextIndia: Leading Indian Dairy FMGC company Parag Milk Foods Ltd has expanded its premium milk brand ‘Pride of Cows’ in the National Capital. With the aim to provide a farm fresh experience to consumers in Delhi, the company will airlift the milk from India’s largest dairy farm, located in Manchar, near Pune. This expansion is a strategic move towards strengthening Parag Milk Food’s offerings in the Northern region.
The love and trust from the consumers of Pride of Cows in the western region motivated the company to introduce this service in South Delhi and Gurgaon initially, with the aim to expand it in the entire NCR region soon. Pride of Cows is a first-of-its-kind, superior, Farm-to-Home milk catered to the consumers who believe in leading a healthy lifestyle and consuming natural and unadulterated products. Redefining the meaning of purity and high quality, the milk will come from a state-of-art dairy farm called Bhagyalaxmi Dairy, which consists of about 3,000 Holstein Freisan cows and is equipped with the finest International technology for feeding, milking and processing of fresh milk.
“The Company’s revenues from Pride of Cows have grown at a CAGR of 28 % over FY13-18 and we aim to double the Pride of Cows revenue in the next two years. Delhi NCR is the largest milk market of the country valued at around Rs. 11,000 crores and with Pride of Cows we are going one-step further to strengthen our presence in cow’s milk in the region. Currently, we are catering to about 25,000 households in Mumbai, Pune and Surat. With the aim to reach out to more households across the country, we plan to increase the production at our farm. North India is one of the key markets for us and we have plans to increase the goodness of cow’s milk in the region through our strong product portfolio in the near future”, Mr. Devendra Shah, Chairman, Parag Milk Foods said.