Mumbai : Parag Milk Foods Ltd, leading manufacturer and marketer of dairy-based branded foods in India, recently launched Go Protein Power, a protein product in the health and nutrition category. This category is approximately Rs. 1,500 crs and is growing upwards of 25% annually.
Go Protein Power is a 100% vegetarian protein that is made in India. It contains easily digestible protein made from cow’s milk which helps in building lean muscle as well as repairs muscle and tissue. It is quality tested at every stage and hence, poised to be of high quality and purity. It is currently available in Mumbai in packs of 200 grams & 400 grams.
Devendra Shah, Chairman, Parag Milk Foods Ltd. said, “Go Protein Power is a milk based protein with the essential components such as nutritional value, taste and texture that make up a proteinsupplement. The high quality of ingredients is what sets the product apart from the brands that are currently available in the market. With changing lifestyles, there is growing interest towards nutrition and consumers are becoming increasingly health conscious. We now have Go Protein Power which is a source of better protein that will help consumers meet their optimal nutrition intake despite today’s busy lifestyle.”